THE X FACTOR may not have the viewership THE VOICE has, but it clobbered it in social activity in its first head-to-head match up of the season. Grabbing over 272,000 posts, THE X FACTOR had more than double the activity THE VOICE can gather. I guess big ratings and huge social activity don't go hand & hand.On the cable side of the chart, it was all about opening night for the NBA. Between the two games on TNT, the NBA openers collected over 3 million social posts. That easily out paces all other cable programs combined.
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