Ratings Review: NBC Mondays - First 4 Weeks

The #1 network on Monday Nights is NBC and after four weeks, it shows no real signs of losing that title, anytime soon.

Between THE VOICE and THE BLACKLIST, NBC pretty much is the #1 network in every measured category. Viewers, A18-49, A18-34, Men, Women and so on. But, because of THE VOICE, the gap between NBC and the other networks narrows as the season progresses.

THE VOICE is by far the #1 reality program on TV. It is excelling were and old AMERICAN IDOL and new THE X FACTOR have been failing. It has a freshness that those two are lacking.

THE VOICE is the #3 program (#4 if you count THE WALKING DEAD) in the A18-49 ratings each week, behind THE BIG BANG THEORY and SUNDAY NIGHT FOOTBALL. Its four hours a week (now down to three), is the main reason NBC can be the #1 network from September through December. The only weakness the series has is it loses viewers as the season progresses. Instead of building toward a new winner, it limps in tho close the season. By late november, the Demo ratings could be in the low to mid-threes.

NBC as finally found a series that can hold its own that is NOT THE VOICE or NFL FOOTBALL. THE BLACKLIST is this season hot new series. It has already received a full season order and is the #1 10 p.m. drama, from any network. It has been a long time since NBC had a true scripted hit on the schedule.

THE BLACKLIST is not just getting viewers on Mondays, it is one of the strongest series in the LIVE+3 ratings each week. It regularly pulls an addition 4+ million viewers and gains about 1.5 ratings points in the A18-49 numbers. The season premiere drew 18.3 million viewers and a 5.5 demo rating, when LIVE+7 figures are added in. Even with the great leaden support, THE BLACKLIST is the first true new hit of the young season.

The only concern I have about the series is that the Live_SD ratings have yet to level off. Each week, it losses a few more viewers and the demo rating drops one or two tenths of a point. but, the DVR ratings is showing a strong following for the series.

Live+SD Ratings

Series	Category	09/23	09/30	10/07	10/14	AVG
The Voice	Viewers*	14.98	14.12	14.63	13.87	14.40
	A18-49	5.1	4.7	4.6	4.5	4.7
The Blacklist	Viewers*	12.58	11.35	11.18	10.93	11.51
	A18-49	3.8	3.3	3.1	3.0	3.3

* - in millions