NFL Football is back and dominating the Social TV scene on Thursday night. Game #1 of 256 regular season games, kicked things off on NBC. Over 25 million viewers watched the Broncos vs Ravens game and they generated close to 850,000 messages and posts through the social media outlets. It was more than three times the activity the next closest program generated, BIG BROTHER with over 250k.Over on the cable chart, US Open Tennis continues to draw the most social activity, producing just under 190,000 social postings. The tennis tournament was one of the four sports programs in the cable top five on Thursday, including the Red Sox vs Yankees (80,506) game on MLB Network.
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