We knew the series finale of BREAKING BAD would be big, did you think it would be 2.28 million big? That is roughly how much activity the show generated for the final episode. I t is easily the #1 most socially active program of the week, beating NFL football and many shows during premiere week. Sunday Nielsen ratings don't usually come out until Tuesday, but I bet there will be preliminary numbers released later today.Over on the broadcast side of the chart, it was completely dominated by NFL football. The ONCE UPON A TIME season premiere was the only broadcast program in the top 10, not a football game. Nine of the 10 shows posted activity of 100,000 or better.
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