Ratings Review: RED WIDOW

RED WIDOW was doomed from the start when sampling from the first episode was low, especially in the A18-49 demographic ratings. Just 7.1 million viewers and a 1.5 demo rating for the two hour premiere. The numbers only got worse as the weeks went on. It was down nearly 3 million viewers and 33% in the demo, by its third airing. At its lowest point, it had sunk by 5 million viewers and lost a full ratings point in the A18-49 demographics.

This was the second failed drama in the time slot and the fourth series since ABC cancelled BROTHERS & SISTERS after the 2010-11 season. Next up for the time slot, in the fall of 2013, is BETRAYAL. Odds are, it will not last a full season.

RED WIDOW (Sundays at 10 p.m., on ABC)

Date	Viewers*	A18-49	+/-
03/03/13	7.13	1.5		2hr Premiere
03/10/13	5.31	1.1	-25.5%
03/17/13	4.36	1.0	-17.9%
03/24/13	4.55	1.2	4%
03/31/13	4.08	1.0	-10%
04/07/13	2.17	0.5	-47%
04/14/13	2.04	0.4	-6%
04/21/13	Preempted
04/28/13	3.47	0.7
05/05/13	3.41	0.8	-2%

* - in millions