Ratings Review: WHITNEY (2nd Season)

I was one of those that thought NBC was crazy for renewing WHITNEY for a second season. Unfortunately, I was right and WHITNEY totally tanked (like it did the first season) in the ratings.

WHITNEY is a sitcom that draws 3.5 million viewers and a low one rating in the demo ratings. Thirteen times the series failed to reach 4 million viewers with an original episode. Only once did it post an A18-49 rating over a 1.4

WHITNEY should not get a third season. It has bad ratings, no following and no appeal to any viewing audience. Oh, wait... That sounds exactly what NBC looks for when they renew a series (30 ROCK, COMMUNITY).

WHITNEY (Wednesdays at 8:00 p.m., on NBC)

Date	Viewers*	A18-49	+/-
11/14/12	4.22	1.4		Premiere
11/21/12	3.94	1.1	-6.64%
11/28/12	Preempted
12/05/12	3.92	1.3
12/12/12	3.77	1.4	-3.85%
12/19/12	Preempted
12/26/12	3.43	0.9		R
01/02/13	4.96	1.8	44.61%
01/09/13	4.18	1.4	-15.73%
01/16/13	2.50	0.8	-40.19%	R
01/23/13	2.56	0.8	2.40%	R
01/30/13	3.64	1.3	42.19%
02/06/13	3.56	1.2	-2.20%
02/13/13	3.59	1.2	0.84%
02/20/13	3.14	1.1	-12.53%
02/27/13	3.41	1.2	8.60%
03/06/13	3.83	1.3	12.32%
03/13/13	3.38	1.2	-11.75%
03/20/13	3.13	1.0	-7.40%
03/27/13	2.92	1.0	-6.71%
03/27/13	2.88	1.0	-1%	Finale (8:30)