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Ratings: Broadcast Finals for March 29, 2013

CBS takes the night with the Sweet 16 round of the NCAA Tournament and a solid 2.0 rating in the Adults 18-49 ratings and 6,5 million viewers. Not bad numbers when you consider a second game, on TBS, was airing at the same time as the CBS games. Compared to the regular CBS programming, Viewership is down by about 25%, or so, but the A18-49 ratings are up by 50% or more.

HAPPY ENDINGS is on its third night of the season and the episodes can't be burned off fast enough, for ABC's sake. The third year sitcom drew 50% less in the A18-49 demo rating than the previous week's season finales of LAST MAN STANDING and MALIBU COUNTRY. Viewership was off buy 60% or more. Lucky for ABC, HAPPY ENDINGS didn't hurt the numbers for SHARK TANK.

TOUCH set another all-time low for the series. A 0.5 demo rating is entering CW territory. If The CW had scheduled ANYTHING other than CULT at 9:00 p.m., the CW could have beat FOX in the demo ratings for the hour. Like FRINGE, FOX is just counting the days for TOUCH to end.

Friday Night Averages:
CBS - 6.5 million viewers, 2.0 rating in Adults 18-49
ABC - 5.0 million viewers, 1.3 rating in Adults 18-49
NBC - 4.0 million viewers, 1.0 rating in Adults 18-49
FOX - 2.5 million viewers, 0.7 rating in Adults 18-49
CW - 0.9 million viewers, 0.3 rating in Adults 18-49

Time Net Program Viewers* Demo +/-
8:00 ABC Happy Endings 2.30 0.9
8:30 ABC Happy Endings 2.29 0.7 Even
9:00 ABC Shark Tank 6.90 1.8 +301%
10:00 ABC 20/20 5.89 1.4 -15%
8:00 CBS NCAA Tournament 5.96 1.7
9:30 CBS NCAA Tournament 4.80 1.5 -19%
9:45 CBS NCAA Tournament 7.11 2.3 +48%
8:00 CW Nikita 1.22 0.4
9:00 CW Cult 0.54 0.1 -44%
8:00 FOX Kitchen Nightmares [R] 2.61 0.9
9:00 FOX Touch 2.37 0.5 -2%
8:00 NBC Fashion Star 2.84 0.7
9:00 NBC Grimm 4.86 1.4 +75%
10:00 NBC Rock Center 4.16 0.8 -25%
* - in millions

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