Ratings: Broadcast Finals for March 23, 2013

Saturday night, CBS televised the NCAA Tournament and it was the only program to attract any significant number of viewers. The 2.5 hours of prime time coverage for the tournament drew 6.3 million viewers and a relatively strong 2.0 in the demo ratings. This is the best showing for CBS, so far, of the three nights of coverage.

Despite the improved lead in, 48 HOURS drew an audience similar to its season average. 4 million viewers and a 1.1 demo rating.

For the Night:

CBS - 5.9 million viewers, 1.9 rating in Adults 18-49

ABC - 4.0 million viewers, 0.9 rating in Adults 18-49

FOX - 2.6 million viewers, 0.8 rating in Adults 18-49
NBC - 2.0 million viewers, 0.6 rating in Adults 18-49

CW - 1.0 million viewers, 0.3 rating in Adults 18-49

Time	Net	Program	Viewers*	Demo	+/-
8:00	ABC	Splash [R]	2.90	0.8
9:00	ABC	20/20	4.50	0.9	+55%
8:00	CBS	NCAA Basketball	6.40	2.0
10:40	CBS	48 Hours	4.00	1.2	-37%
8:00	FOX	Cops	3.40	1.0
8:30	FOX	Cops [R]	3.50	1.0	-3%
9:00	FOX	The Following [R]	1.70	0.6	-51%
8:00	NBC	American Ninja Warrior	1.30	0.3
9:00	NBC	Law & Order: SVU [R]	2.60	0.6	+100%
10:00	NBC	SNL [R]	2.20	0.8	-15%

* - in millions