Ratings: Broadcast Finals for February 10, 2013
The 2013 GRAMMY AWARDS dominated the night. The annual love fest for popular music drew an average of over 28 million viewers and an impressive 10.1 rating in Adults 18-49. However, as impressive as this sounds, it was down by 12 million viewers and 29% in the demo ratings. Given that CBS used last week's SUPER BOWL to promote the GRAMMYS, you have to believe CBS is more than just a LITTLE disappointed.
On the flip side, NBC just stunk it up from 8:00 p.m. to 11:00 p.m. NBC was easily took last place in each of the half hours in that timeframe, with a low of of about 2.4 million viewers at 9:00 p.m. True, they may not have anything that can compete with THE GRAMMYS, but they could at least schedule something that would compete with FOX and ABC.
For the night...
CBS - 24.3 million viewers, 8.0 demo rating
ABC - 5.6 million viewers, 1.5 demo rating
FOX - 3.5 million viewers, 1.8 demo rating
NBC - 2.5 million viewers, 0.8 demo rating
On the flip side, NBC just stunk it up from 8:00 p.m. to 11:00 p.m. NBC was easily took last place in each of the half hours in that timeframe, with a low of of about 2.4 million viewers at 9:00 p.m. True, they may not have anything that can compete with THE GRAMMYS, but they could at least schedule something that would compete with FOX and ABC.
For the night...
CBS - 24.3 million viewers, 8.0 demo rating
ABC - 5.6 million viewers, 1.5 demo rating
FOX - 3.5 million viewers, 1.8 demo rating
NBC - 2.5 million viewers, 0.8 demo rating
Time | Net | Program | Viewers* | Demo | +/- |
7:00 | ABC | AFV | 7.26 | 1.8 | |
8:00 | ABC | Once Upon A Time | 7.08 | 2.2 | -2.5% |
9:00 | ABC | Revenge | 5.20 | 1.4 | -26.6% |
10:00 | ABC | Revenge for Real | 2.78 | 0.7 | -46.5% |
7:00 | CBS | 60 Minutes | 11.04 | 1.8 | |
8:00 | CBS | The Grammy Awards | 28.37 | 10.1 | 157.0% |
7:00 | FOX | Bob's Burgers [R] | 2.20 | 1.1 | |
7:30 | FOX | The Cleveland Show | 2.76 | 1.4 | 25.5% |
8:00 | FOX | The Simpsons | 4.19 | 2.0 | 51.8% |
8:30 | FOX | Bob's Burgers | 3.45 | 1.8 | -17.7% |
9:00 | FOX | Family Guy | 4.71 | 2.5 | 36.5% |
9:30 | FOX | American Dad | 3.88 | 2.0 | -38.9% |
7:00 | NBC | Dateline | 5.71 | 1.2 | |
8:00 | NBC | Betty White's 2nd 90th Birthday [R] | 3.10 | 0.6 | -45.7% |
9:00 | NBC | SNL in the 80's | 2.69 | 0.8 | -13.2% |
* - in millions
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