CW Weekly Ratings for the Week of February 18-24, 2013

The CW premiered the new series CULT last week and it appears no one is drinking the kool-aid. The new drama pulled in just 860,00 viewers and a 0.3 rating in A18-49. That's a loss of 37% in viewers and 40% in the demo, from its HART OF DIXIE lead in. Not exactly a great start, but it could be worse.

And being worse is being 90210. This veteran series drew a measly 550,000 viewers for a new episode. I think reruns of the original BH 90210 could draw more viewers. I will be stunned if the CW renews this turkey for another season.

THE VAMPIRE DIARIES bounced back to lead the network in the A18-49 demo tastings, but ARROW still leads in total viewers.

The CW's weekly averages were 1.54 million viewers, 0.55 rating in A18-49.

Day	Time	Net	Program	Viewers*	Demo
Mon	8:00	CW	The Carrie Diaries	1.08	0.4
Mon	9:00	CW	90210	0.55	0.2
Tue	8:00	CW	Hart of Dixie	1.37	0.5
Tue	9:00	CW	Cult	0.86	0.3
Wed	8:00	CW	Arrow	3.15	0.9
Wed	9:00	CW	Supernatural	2.10	0.9
Thu	8:00	CW	The Vampire Diaries	2.91	1.3
Thu	9:00	CW	Beauty and the Beast	1.52	0.5
Fri	8:00	CW	Nikita	1.24	0.2
Fri	9:00	CW	Cult [R]	0.63	0.2

* - in millions