Ratings Review: THE X-FACTOR 2012

Initially, THE X-FACTOR did well in the ratings, taking advantage of a two week jump on most of the competition. For the first five weeks, the ratings were above 9 million viewers and a 3.0 demo rating. After that, it would not be until the season finale that an episode would achieve both 9 million viewers and over a 3.0 demo rating.

THE X-FACTOR is clearly the #3 singing competition program behind AMERICAN IDOL and THE VOICE. It is a solid fall entry for FOX, which has too many other issues to address.

THE X-FACTOR (Wednesdays & Thursdays at 8:00 p.m.)

Date	Viewers*	A18-49 Rating	+/-
09/12/12	8.73	3.4		2hr
09/13/12	8.28	3.1	-5.2%	1hr
09/19/12	9.54	3.6	15.2%	2hr
09/20/12	10.15	3.5	6.4%	1hr
09/26/12	9.63	3.4	-5.1%	2hr
09/27/12	9.39	3.2	-2.5%	1hr
10/03/12	9.71	3.5	3.4%	1hr
10/04/12	9.25	3.2	-4.7%	1hr
10/10/12	9.56	3.5	3.4%	2hr
10/11/12	8.43	2.9	-11.8%	2hr
10/16/12	6.34	2.3	-24.8%	clips
10/23/12	5.71	2.3	-9.9%	30 min
10/31/12	7.6	2.7	33.1%	2hr
11/01/12	6.24	2.3	-17.9%	2hr
11/07/12	7.03	2.6	12.7%	2hr
11/08/12	6.33	2.3	-10.0%	1hr
11/14/12	8.15	2.9	28.8%	2hr
11/15/12	7.47	2.4	-8.3%	1hr
11/21/12	7.28	2.2	-2.5%	2hr
11/22/12	9.03	2.8	24.0%	1hr
11/28/12	8.2	2.9	-9.2%	2hr
11/29/12	8.32	2.7	1.5%	1hr
12/05/12	8.253	2.8	-0.8%	2hr
12/06/12	7.84	2.5	-5.0%	1hr
12/12/12	7.79	2.7	-0.6%	2hr
12/13/12	7.66	2.4	-1.7%	1hr
12/19/12	8.35	2.7	9.0%	2hr
12/20/12	9.66	3.1	15.7%	2hr

* - in millions