Ratings: Broadcast Finals for October 11, 2012
It was an abbreviated schedule on Thursday as the VP Debate took over the four networks at 9:00 p.m., but that didn't stop The CW from premiering THE VAMPIRE DIARIES and the new series BEAUTY & THE BEAST.THE VAMPIRE DIARIES performed well, drawing 3.18 million viewers and a solid 1.6 rating in Adults 18-49. And, for a second night in a row, NBC was dropped to 5th place with its pathetic combination of 30 ROCK and UP ALL NIGHT. The two "comedies" averaged a little over 3.1 million viewers and a 1.2 in the demo ratings for the 8:00 p.m. hour. THE VAMPIRE DIARIES even tied LAST RESORT for 3rd place in the demo ratings.
BEAUTY AND THE BEAST did decent numbers at 9:00 p.m. it gathered 2.8 million viewers, which is just 13% off from its lead in. The drop in the demo was a little more severe at 25% from TVD. So far, the CW has had a Jekyll & Hyde week. Monday and Tuesday were below 1 million viewers, but the past two nights have been over 3 million viewers. Unfortunately it looks like Fridays will finish closer to the early part of the week and not the latter.
| Time | Net | Program | Viewers* | Demo | +/- |
| 8:00 | ABC | Last Resort | 6.890 | 1.6 | |
| 10:30 | ABC | Post - VP Debate | 6.060 | 1.4 | |
| 8:00 | CBS | The Big Bang Theory | 14.230 | 4.5 | |
| 8:30 | CBS | Two and a Half Men | 11.350 | 3.5 | -20.24% |
| 10:30 | CBS | Post - VP Debate | 5.960 | 1.6 | |
| 8:00 | CW | The Vampire Diaries | 3.180 | 1.6 | |
| 9:00 | CW | Beauty & The Beast | 2.780 | 1.2 | -12.58% |
| 8:00 | FOX | The X-Factor | 8.430 | 2.9 | |
| 8:00 | NBC | 30 Rock | 3.400 | 1.3 | |
| 8:30 | NBC | Up All Night | 2.880 | 1.1 | -15.29% |
| 10:30 | NBC | Post - VP Debate | 6.700 | 2.0 |
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