Ratings Review: STARS EARN STRIPES

STARS EARN STRIPES had a very good chance at hooking an audience, keeping it and giving NBC a second summer series that can perform well in the ratings. It had the big Olympics promotional push and aired the series premiere right after the games. But it had one deadly characteristic... Being on NBC.

Right from the gate, STARS EARNS STRIPES did not perform well. The series premiere was only able to muster 5.2 million viewers and a 1.7 rating in Adults 18-49. Bad when you consider that it had an advantage of airing the day after the London games ended. it was fresh on everyone's mind and did not have a lot of strong competition. But the viewers didn't bite. Having C-list stars go through military training was not entertainment.

With only four weeks to air six hours, the ratings faded quickly. 1.5 million viewers jumped ship by the second week and 2.3 million were gone by the two hour series finale on Labor Day. I doubt we will see STARS EARN STRIPES again, but NBC did give a valiant effort to try and attract viewers to the sinking network.

Mondays, 9:00pm

Date          Viewers*       (A)18-49
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08.13.12        5.24             1.7 (2hr)
08.20.12        3.62             1.2
08.27.12        3.09             1.0
09.03.12        2.92             0.9 (2hr Finale)

* - in millions