XXX Summer Olympics Broadcast Ratings: 10 Day Review

(NBC Press Release) The 2012 London Olympics are still strong and breaking ratings records. After ten days, these games are the most watched Olympic games, not including the Atlanta games in 1996 or the LA Games in 1984.

The ten day average (July 27 - Aug. 5) is 33.6 million viewers and a household rating of 18.8/ 32 share. This is easily besting the Athen games in 2004 and the China games in 2008.

NBC also released regional and market based ratings.

Household Ratings and Share by USA Time Zone:

Time Zone        Rating/Share
------------------------------
Mountain           22.0/38
Pacific            20.4/39
Central            20.2/34
Eastern            19.3/33

Top 20 Olympic Viewing Markets: 

Rank   Time Zone          Rating/Share
----------------------------------------
 1.   Salt Lake City        26.8/47
 2.   Milwaukee             24.7/41
 3.   Kansas City           24.4/41
 4.   Denver                24.0/45
 5.   Columbus              23.6/39
 6.   Norfolk               23.5/36
 7.   Indianapolis          23.0/39
 8.   San Diego             22.9/41
 9.   Richmond              22.3/36
10.   West Palm Beach       22.2/37
11.   Albuquerque           21.8/36
12.   Washington, D.C.      21.6/39
12.   Minneapolis           21.6/41
14.   Austin                21.3/38
14.   Oklahoma City         21.3/34
16.   Ft. Myers             21.2/38
17.   Portland              21.1/43
17.   Nashville             21.1/33
19.   Sacramento            21.0/39
20.   St. Louis             20.9/35
20.   Atlanta               20.9/34