XXX Summer Olympics Broadcast Ratings: 5 Days
As the month of July closes out, The Olympics continues to bring strong, record ratings. Day 5 of the coverage proved to be the biggest.The Tuesday night (July 31) telecast had two marquee events going its way. The USA Women Gymnastics team going for gold and Michael Phelps becoming the most decorated Olympian ever with his 19th Olympic medal. The night averaged 38.72 million viewers and a 12.8 rating in the 18-49 demographic. That demo rating represented 35% of the demo watching that telecast.
After four days of competition, the nightly average has risen to 33.7 million viewers. When you add in the Opening ceremonies, that five night average jumps to 35.1 million viewers.
2012 Summer Olympic Games in London, England.
Date Viewers(M) A18-49 ----------------------------------------------- 07.27.12 40.65 12.2 (Opening Ceremonies) 07.28.12 28.72 8.8 07.29.12 36.05 11.6 07.30.12 31.58 10.6 07.31.12 38.72 12.8 (W-Gymnastics/Phelps 19th)
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