Ratings Review: WHITNEY

What can be said about WHITNEY? Like most NBC series last year, it under performed and never delivered an audience. Yet it somehow managed to get renewed for a second season. My bet is that NBC wants to stay connected because of Whitney Cummings other successful comedy, 2 BROKE GIRLS, on CBS.

WHITNEY never matched her series premiere ratings and only two other times, all season did the show break 5 million viewers. It did not matter that it had the best time slot available, after THE OFFICE, it plundered its lead in. Moving to Wednesdays neither helped nor hurt the series. The best it can do is  just over 4 million viewers and a mid-one in the demo ratings.

Come this fall, WHITNEY will try its hardest to do worse. Friday nights at 8:00pm will not be kind to it or COMMUNITY.

Thursdays, 9:30pm (NBC)

Date       Viewers(M)    A18-49
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09.22.11      6.84        3.3 (Series Premiere)
09.29.11      5.40        2.5
10.06.11      4.89        2.3
10.13.11      4.25        2.0
10.20.11      2.61        1.1 (R)
10.27.11      4.19        2.0
11.03.11      4.31        2.1
11.10.11      4.28        2.1
11.17.11      3.97        1.9
11.24.11      Preempted by Movie
12.01.11      3.93        1.9
12.08.11      4.08        1.9
12.15.11      2.01        0.8 (R)
12.22.11      1.92        0.7 (R)
12.29.11      2.02        0.8 (R)
01.05.12      2.24        0.8 (R)

Wednesdays, 8:00pm (NBC)

Date       Viewers(M)    A18-49
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01.11.12      5.79        2.0 
01.18.12      4.15        1.6
01.25.12      4.40        1.4
02.01.12      4.33        1.7
02.08.12      4.06        1.5
02.15.12      4.48        1.7
02.22.12      4.11        1.5
02.29.12      4.13        1.5
03.07.12      4.23        1.6
03.14.12      3.91        1.4
03.21.12      4.18        1.6
03.28.12      4.09        1.6