Ratings Review: ARE YOU THERE, CHELSEA?9

Here is another series that originally had a longer, controversial title and then ultimately changed it to a safer & shorter title. And, like the other two series, ratings were a challenge.

I really thought CHELSEA had a good chance to succeed and actually do well in the ratings for NBC. Between the title change, NBC's recent track record with comedies, the Wednesday time slot and the weak lead in (WHITNEY) CHELSEA was set up to fail. The comedy lost half of its audience within the first month and dropped below 3 million viewers be fore ending its run.

Wednesdays, 8:30pm (NBC)

Date       Viewers(M)    A18-49
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01.11.12      6.18        2.3 (Series Premiere)
01.18.12      4.21        1.7
01.25.12      3.80        1.4
02.01.12      4.04        1.7
02.08.12      3.63        1.5
02.15.12      3.42        1.4
02.22.12      3.38        1.3
02.29.12      3.45        1.3
03.07.12      3.62        1.5
03.14.12      2.88        1.1
03.21.12      3.47        1.4
03.28.12      3.08        1.2