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Ratings: Broadcast Finals for March 14, 2012

There is a new column to the Daily Chart, the percentage of total viewers gained or loss from the lead-in program. Now you can see exactly how good, or bad, a program does with its lead in audience.

Highlights:
  • AMERICAN IDOL not only posted the top numbers for the night, but bested THE VOICE's numbers from Monday night.
  • Despite a weak lead in, MODERN FAMILY gained 70% more of SUBURGATORY's audience.
  • CSI grew slightly over CRIMINAL MINDS leadin audience and maintained the demo rating.
Low-Lights:
  • I have to lump the entire NBC lineup together. A horrible lead in by WHITNEY is the best the network can do as each program got even worse.
  • HAPPY ENDINGS for the biggest drop in total viewers. It lost over 50% of MODERN FAMILIES audience.

Time Net Program Viewers Demo +/- 
8:00 ABC The Middle 6.93 2.1
8:30 ABC Subergatory 6.21 2.1 -10.39%
9:00 ABC Modern Family  10.60 4.5 70.69%
9:30 ABC Happy Endings 5.27 2.4 -50.28%
10:00 ABC Revenge for Real 4.37 1.2 -17.08%
8:00 CBS Survivor: One World 10.56 3.0
9:00 CBS Criminal Minds 11.43 2.8 8.24%
10:00 CBS CSI 11.71 2.8 2.45%
8:00 CW One Tree Hill 1.52 0.8
9:00 CW America's Next Top Model 1.01 0.5 -33.55%
8:00 FOX American Idol 18.38 5.4
8:00 NBC Whitney 3.91 1.4
8:30 NBC Are You There Chelsea? 2.88 1.1 -26.34%
9:00 NBC Law and Order: SVU [R] 2.52 0.7 -12.50%
10:00 NBC Rock Center w/ Brian Williams 2.61 0.6 3.57%

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