2009 TV Ad Sales Report
ABC saw ad revenue fall to about $5.98 billion in 2009 from about $6.12 billion in 2008. CBS saw ad revenue dip to about $6.29 billion in 2009 from about $6.64 billion in the prior year. Fox's ad revenue dipped to about $4.44 billion in 2009, compared with approximately $4.59 billion in 2008. And the CW, owned jointly by Time Warner and CBS Corp., saw ad revenue decline to about $591.2 million in 2009 from approximately $790 million in 2008.
The majority of cable networks also experienced declines in 2009, though some were able to increase the flow of ad monies year over year. FX saw ad revenue increase to about $396.7 million in 2009, up from about $365.9 million in 2008. USA network saw ad sales rise to about $1.09 billion in 2009 from about $921.3 million in 2008. SyFy network saw ad sales rise to about $322.2 million from about $302.4 million. E! saw ad sales rise to about $402.8 million from approximately $390 million in 2008.
In all, broadcast TV saw ad revenue fall to about $21.9 billion in 2009 from about $23.7 billion in 2008. Cable ad revenue fell to about $19.5 billion from about $19.7 billion in the previous year. And Spanish-language TV saw ad revenue decline to about $3.5 billion from about $3.6 billion.
The majority of cable networks also experienced declines in 2009, though some were able to increase the flow of ad monies year over year. FX saw ad revenue increase to about $396.7 million in 2009, up from about $365.9 million in 2008. USA network saw ad sales rise to about $1.09 billion in 2009 from about $921.3 million in 2008. SyFy network saw ad sales rise to about $322.2 million from about $302.4 million. E! saw ad sales rise to about $402.8 million from approximately $390 million in 2008.
In all, broadcast TV saw ad revenue fall to about $21.9 billion in 2009 from about $23.7 billion in 2008. Cable ad revenue fell to about $19.5 billion from about $19.7 billion in the previous year. And Spanish-language TV saw ad revenue decline to about $3.5 billion from about $3.6 billion.
- excerpts from Advertising Age article by Brian Steinberg
NBC?
ReplyDelete