'Sunday Night Football' Remains Costliest TV Show for Advertisers
(AdAge.com) -- NBC's "Sunday Night Football" continues its reign as the most-expensive fall program for advertisers, with a 30-second ad commanding an average of $339,700, according to an Advertising Age survey of media buying firms. The NBC Sports broadcast has commanded the most expensive advertising time for two consecutive years, reflecting the value of live programming that reaches big audiences who are less likely to skip past commercials with a digital video recorder.
(AdAge.com) -- NBC's "Sunday Night Football" continues its reign as the most-expensive fall program for advertisers, with a 30-second ad commanding an average of $339,700, according to an Advertising Age survey of media buying firms. The NBC Sports broadcast has commanded the most expensive advertising time for two consecutive years, reflecting the value of live programming that reaches big audiences who are less likely to skip past commercials with a digital video recorder.
Click to read the entire article and see the complete chart >>>
(AdAge.com) -- NBC's "Sunday Night Football" continues its reign as the most-expensive fall program for advertisers, with a 30-second ad commanding an average of $339,700, according to an Advertising Age survey of media buying firms. The NBC Sports broadcast has commanded the most expensive advertising time for two consecutive years, reflecting the value of live programming that reaches big audiences who are less likely to skip past commercials with a digital video recorder.
Click to read the entire article and see the complete chart >>>
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