The CW Gives up on Sundays
The network is nearing a deal with affiliates to give up programming Sunday night this fall, a spokesman for the network confirmed Monday.Sunday has been The CW's weakest night since it launched; predecessor the WB never had much luck on the evening, either.
By abandoning Sundays, The CW is opening the doors to syndication companies to begin flooding its affiliates with programming alternatives. The CW currently airs three hours of primetime programming on Sundays, from 7-10 p.m., as well as two hours from 5-7 p.m. that it currently fills with comedies.
CW insiders said the network is making the move voluntarily and believes affiliates will welcome the chance to earn more ad revenue, even in the current lousy ad marketplace. However, one source indicated that some affilates had been lobbying The CW to give back the time.
from tvweek.com
This has been a long time coming.
ReplyDeleteThe Weekly average should jump up now that the dead weight is gone.
However, if the CW were ever to turn things around and get a little success, it will be much harder to get those hours back from the affiliates.