The CW, MyTV, Telemundo & Telefuturo

This will be a new weekly feature and will take a look at the 4 "bottom" networks in the USA, The CW, My Network TV, Telemundo and Telefutura.

About the Networks:

CW - The CW is an English language networked co-owned by CBS Corp. and Warner Brothers. Launched in Sept. 2006

My Network TV - My Network TV (MyTV) is an English language networked owned by News Corp. (FOX). Launched in Sept. 2006

Telemundo - The #2 Spanis language network is owned by NBC Universal. It started in 1954 in Peurto Rico, and in the US since the mid 80's

Telefutura - This networked is owned by the KING of US Spanish language networks Univision. Launched January 2002.

Week Ending August 24, 2008:

Net              Viewers          18-49
---------------------------------------------
MyTV           1.50 Million       720 K
  CW           1.41 Million       680 K
Telemundo      1.13 million       720 K
Telefutura     0.54 Million       350 K
 

This was the first time that MyTV has ever done better than The CW. It may be the last time, for a while, that it will do it again. But look out if MyTV can get crossover viewership to other series once Smackdown begins airing on the network.

This summer, Telemundo has been making a nice steady rise in the ratings. This is at least the 3rd week that the spanish net has equalled or bettered the CW in the 18-49 demo.

Now, Telefutura should and will remain the lower rated net of the 4 for quite a while, but its numbers have had a slow rise over the past year. As the hispanic population grows, lets see how this network does.