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Preliminary Ratings: Sunday 09/11/2016

The first SUNDAY NIGHT FOOTBALL game dominated the ratings, collecting a robust 20.9 million viewers and a 7.5 rating in Adults 18-49. That is 5.8 million viewers and 25% in the A18-49 demo, less than last year's first Sunday Night game. NBC still more than doubled up the next closest competition on the night.

With NFL overrun and THE OT, on during the 7 PM hour, FOX was able to secure the #2 spot of the night. The late game brought in 23.2 million viewers, into primetime, on par with what CBS did in 2016. THE OT bridged 16.6 million viewers in to the FOX regular primetime line up, featuring the series premiere of SON OF ZORN. The mix Animated/Live action comedy held onto 6 million viewers, or just 36%, of its lead in audience. The demographic ratings were much better, losing more viewers than they kept.

ABC edged past CBS, as THE MIS AMERICA PAGEANT drew a respectable 1.3 rating in the A18-49 demo, along with 6.2 million viewers. The annual event placed second in the 9 to 11 PM time slot.

CBS did good numbers from 7 to 9 PM, with BIG BROTHER doing near season average numbers. But back-to-back, season ending episodes of BREAIN DEAD left the ratings dead for CBS. Both hours were the lowest rated programs of the night.

Preliminary L+SD Network Averages:

Total viewers A18-34 A18-49 A25-54
ABC 5.70 million 0.8 1.1 1.4
CBS 4.80 million 0.6 0.9 1.3
CW 0.00 million 0.0 0.0 0.0
FOX 9.00 million 2.6 3.2 3.8
NBC 18.50 million 5.8 6.6 7.5

Time Net Program P2* A18-34 A18-49 A25-54
7:00 ABC AFV [R] 3.90 0.5 0.6 0.9
8:00 ABC Celebrity Family Feud 6.60 0.7 1.3 1.6
9:00 ABC Miss America  6.20 1.0 1.3 1.6
7:00 CBS 60 Minutes 8.10 0.7 1.1 1.7
8:00 CBS Big Brother 6.50 1.2 1.8 2.2
9:00 CBS Brain Dead 2.40 0.3 0.5 0.7
10:00 CBS Brain Dead 2.00 0.2 0.3 0.5
7:00 FOX NFL Overrun 23.20 6.6 7.8 9.1
7:30 FOX The OT 16.60 4.8 5.8 6.8
8:00 FOX Son of Zorn (SP) 6.00 1.8 2.4 2.8
8:30 FOX The Simpsons [R] 3.30 1.0 1.4 1.6
9:00 FOX Family Guy [R] 2.90 0.9 1.2 1.4
9:30 FOX The Last Man on Earth [R] 1.90 0.6 0.8 0.9
7:30 NBC FNiA 7.90 2.2 2.7 3.1
8:00 NBC SNF Pregame 17.10 5.1 6.0 6.8
8:30 NBC SNF: ARZ v NE 20.90 6.6 7.5 8.5
* - viewers in millions

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