2016 Upfronts: HULU

HULU GOES BIGGER AND BOLDER AT 2016 UPFRONT PRESENTATION, UNVEILS +30% GROWTH IN SUBSCRIBERS, NEW PROGRAMMING DEALS AND AD PARTNERSHIPS

The Hulu Upfront Presentation at Madison Square Garden Theater, the premium on-demand streaming service announced that its subscriber base has grown over 30% year over year and will reach 12 million subscribers in the U.S. by this month. Hulu CEO Mike Hopkins, SVP of Advertising Sales Peter Naylor, Chief Marketing Officer Jenny Wall and SVP, Head of Content, Craig Erwich also unveiled new content deals and ground breaking advertising partnerships with Nielsen and Millward Brown that will deliver more efficient, first-to-market measurement tools for advertisers and marketers.

“Over the past year, we’ve propelled Hulu by adding an extraordinary array of original series, hit broadcast and cable shows and blockbuster movies to our content portfolio -- all of which has led to incredible growth in subscribers and engagement,” said Hulu CEO Mike Hopkins. “In 2016, we’re going even bigger and bolder. We’ll expand our offering with more premium content and brand new ad measurement products that will continue to make Hulu the leader in choice for seamless entertainment and advertising experiences.”

Hulu Launches Hulu Documentary Films with Highly-Anticipated Documentary The Beatles: Eight Days A Week from Director Ron Howard

Hulu has secured the exclusive U.S. streaming video on-demand rights to Academy Award Winner Ron Howard’s feature documentary The Beatles: Eight Days A Week (working title). Featuring rare and exclusive footage, the film is produced with the full cooperation of Paul McCartney, Ringo Starr, Yoko Ono Lennon and Olivia Harrison. White Horse Pictures’ Grammy Award-winning Nigel Sinclair, Scott Pascucci and Academy Award-winner and multiple nominee Brian Grazer of Imagine Entertainment are producing with Howard. Apple Corps Ltd’s Jeff Jones and Jonathan Clyde are serving as executive producers, along with Imagine’s Michael Rosenberg and White Horse’s Guy East and Nicholas Ferrall.

Award-winning Editor Paul Crowder is the editor. Crowder’s long-time collaborator, Mark Monroe, is serving as writer. Marc Ambrose is a supervising producer.

Debuting in theaters and on Hulu this fall, The Beatles: Eight Days A Week is based on the first part of The Beatles’ career (1962-1966) – the period in which they toured and captured the world’s acclaim. Ron Howard’s film will explore how John Lennon, Paul McCartney, George Harrison and Ringo Starr came together to become this extraordinary phenomenon, “The Beatles.” It will explore their inner workings – how they made decisions, created their music and built their collective career together – all the while, exploring The Beatles’ extraordinary and unique musical gifts and their remarkable, complementary personalities. The film will focus on the time period from the early Beatles’ journey in the days of The Cavern Club in Liverpool to their last concert at Candlestick Park in San Francisco in 1966.

The Beatles: Eight Days A Week marks the first documentary feature to premiere exclusively on Hulu following its theatrical run and comes to Hulu in the company’s first-ever licensing deal with Apple Corps Ltd. The film will be the first to launch under the new Hulu Documentary Films arm, which will serve as a new home for premium original and exclusive documentary film titles coming to Hulu.

Continue Reading the official press release >>