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Ratings Review: STITCHERS (Season One)

The new ABC Family drama, STITCHERS, did not impress in its first season of ratings. Only the premiere episode managed to draw more than one million viewers, and is the only episode to get above a 0.5 in the A18-34 demographic. It was a bit of a surprise when the network renewed the series for a second season.

In the Live+SD ratings, STITCHERS averaged 860,000 viewers, a 0.4 rating in the A18-34 demo, a 0.4 rating in the A18-49 demo and a 0.3 rating in the A25-54 demo.

The series DVR ratings did not do much, as it was rarely reported in the weekly charts and press releases. But, from the few data points given, the series adds about three tenths of a ratings point, in the A18-49 demo, by the 7th day of viewing.

Live+Same Day Ratings
 (Tuesdays at 9 p.m., on ABC Family)

Date Viewers* A18-34 A18-49 A25-54
06/02/15 1.28 0.6 0.5 0.5
06/09/15 0.98 0.4 0.4 0.3
06/16/15 0.92 0.4 0.4 0.3
06/23/15 0.91 0.4 0.4 0.3
06/30/15 0.80 0.4 0.3 0.3
07/07/15 0.71 0.3 0.3 0.3
07/14/15 0.64 0.3 0.3 0.2
07/21/15 0.68 0.2 0.2 0.2
07/28/15 0.84 0.3 0.4 0.4
08/04/15 0.81 0.4 0.3 0.3
* - in millions

"DVR" Ratings (post same day viewership)

Date L+3 (P2+) L+3 (18-49) L+7 (P2+) L+7 (18-49)
06/02/15
06/09/15

06/16/15
06/23/15 0.7
06/30/15 0.5
07/07/15 0.6 0.6
07/14/15 0.6
07/21/15 0.5
07/28/15
08/04/15
* - in millions

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