Ratings Review: THE MYSTERIES OF LAURA (Season One)

THE MYSTERIES OF LAURA was a moderate success, for NBC. It does something few series on the network can do and that is draw a large number of viewers to the program. But with that success, it draws few younger viewers, limiting its revenue potential, in today's ad environment.

The Live+SD averages, for TMOL, were 6.98 million viewers and a 1.1 rating in Adults 18-49, for the 27 airings, including four repeat episodes. Without the encores, the same day averages rise to 7.41 million viewers and a 1.2 demo rating.

The Live+3 ratings add roughly an additional 1.2 million viewers and the A18-49 rating grows to a 1.5 rating.

For the Live+7 ratings, the total viewership is at 9.03 million viewers (+21%) and the A18-49 ratings grows to a 1.6 rating (+33%).

THE MYSTERIES OF LAURA (Wednesdays at 9 p.m., on NBC)

Date	Viewers*	A18-49	L+3	L+7
09/17/14	10.19	2.0	10pm
09/24/14	10.01	1.5	11.33 (1.9)	12.10 (2.2)
10/01/14	8.98	1.5	10.36 (1.8)	11.70 (2.1)
10/08/14	8.70	1.3	9.95 (1.6)
10/15/14	8.68	1.4	10.00 (1.6)
10/22/14	8.25	1.3	9.70 (1.7)
10/29/14	7.49	1.2	8.90 (1.4)
11/05/14	7.87	1.3	9.40 (1.6)
11/12/14	preempted
11/19/14	8.61	1.4
11/26/14	preempted
12/03/14	preempted
12/10/14	8.09	1.2	9.60 (1.5)
12/17/14	preempted
12/24/14	preempted
12/31/14	preempted
01/07/15	6.81	1.3	8.20 (1.6)
01/14/15	6.13	1.0	7.20 (1.3)
01/21/15	4.75	0.8	(R)
01/28/15	4.13	0.7	(R)
02/04/15	6.37	1.0	7.60 (1.3)
02/11/15	5.82	1.0	7.20 (1.4)
02/18/15	5.86	1.1	7.20 (1.5)
02/25/15	7.63	1.4	9.00 (1.7)
03/04/15	preempted
03/11/15	4.80	0.8	(R)
03/18/15	4.37	0.6	(R)
03/25/15	6.42	1.0	7.60 (1.3)
04/01/15	8.19	0.9	7.40 (1.2)
04/08/15	preempted
04/15/15	4.57	0.8
04/22/15	6.41	1.0
04/29/15	preempted
05/06/15	6.04	0.9	7.20 (1.2)
05/13/15	6.17	1.0	7.30 (1.2)	7.72
05/2015	7.05	1.1	8.29 (1.4)	8.57 (1.4)

* - in millions