Ratings Review: REIGN (Season Two)

I think it is safe to say that REIGN was the worst performing series, on The CW, this season. Worse than AMERICA'S NEXT TOP MODEL. Worse than cancelled HART OF DIXIE. Yet, the series will return for a third season.

As I published the weekly CW ratings, each week, REIGN would regularly be the lowest rated show of the network, dipping below the Friday night programs. ANTM had a better average, even though aired a half of its season, in the summer months. HART OF DIXIE, airing on Friday nights, was given up for dead, yet produced better ratings than the period drama.

for the season, REIGN averaged just 1.08 million viewers and a 0.4 rating in Adults 18-49. The demo ratings would double when the Live+7 ratings were reported.

REIGN (Thursdays at 9 p.m., on the CW)

Date	Viewers*	A18-49	L+3	L+7
10/02/14	1.01	0.4		(0.7)
10/09/14	1.09	0.4		(0.7)
10/16/14	1.27	0.4		(0.7)
10/23/14	1.26	0.5
10/30/14	1.23	0.5
11/06/14	1.33	0.4		(0.7)
11/13/14	1.19	0.4		(0.7)
11/20/14	1.10	0.3		(0.7)
12/27/14	preempted
12/04/14	1.22	0.4		(0.7)
12/11/14	1.42	0.5		(0.8)
12/18/14	preempted
12/25/14	preempted
01/01/15	preempted
01/08/15	preempted
01/15/15	preempted
01/22/15	1.16	0.4	1.75 (0.6)	(0.7)
01/29/15	1.02	0.4	1.54 (0.6)	(0.7)
02/05/15	0.97	0.4
02/12/15	1.03	0.4		(0.7)
02/19/15	1.03	0.4		(0.7)
02/26/15	preempted
03/05/15	preempted
03/12/15	0.96	0.4		(0.7)
03/19/15	1.09	0.3		(0.6)
03/26/15	preempted
04/02/15	preempted
04/09/15	preempted
04/16/15	1.01	0.3		(0.6)
04/23/15	0.82	0.3		(0.5)
04/30/15	0.84	0.3		(0.6)
05/07/15	0.97	0.3		(0.6)
05/14/15	0.83	0.3

* - in millions