Ratings Review: ALLEGIANCE (Season One)

ALLEGIANCE is the latest casualty from NBC's vast failures, over the last decade, or so. How many times have we seen a highly hyped series get taken off the air well before its scheduled end, with more episodes left unaired, than aired?

After just four episodes, NBC, rightly so, put it out of our misery. Averaging just three and a half million viewers and a sub one demo, will not give you a long life as a series.

“Allegiance” originals grew by an average of +54% in 18-49 rating (from a 0.90 to a 1.39) and 2.1 million viewers overall (4.0 million to 6.1 million) going from L+SD to L+7.

Upscale: “Allegiance” delivers a strong concentration of upscale viewers, indexing at a 135 for adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, “most current” including L+3).

ALLEGIANCE (Thursdays at 10 p.m., on NBC)

Date	Viewers*	A18-49	L+3	L+7
02/05/15	4.98	1.1
02/12/15	3.65	0.7	5.20 (1.1)	(1.2)
02/19/15	3.32	0.9	4.90 (1.2)
02/26/15	3.53	0.8	5.00 (1.1)
03/05/15	3.28	0.8

* - in millions