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Ratings Review: THE 100 (Season Two)

THE 100 did not do very much to build upon its strong launch, last spring. The ratings were flat, to begin with and had a slow decline over the season.

THE 100 looked to be one of the next stronger series for The CW. It is not a terrible ratings performer, like REIGN or BEAUTY & THE BEAST, but it did not keep viewers on The CW, as a lead out to ARROW. It only averaged 1.54 million viewers per episode and a 0.5 demo rating, in Live+SD ratings. Better than about half of the CW line up. But, is just at, or below the CW's season average.

The Live+7 ratings does indicate about a 60 percent jump, in the demo, or roughly another three to four tenths of a point increase. Not a great increase, but not horrible, for The CW, either.

THE 100 should be back for a third season, in some sort of fashion. It may be a great candidate for a Friday night run, as sci-fi type of series do a little better, on that night, than other genres.

THE 100 (Wednesdays at 9 p.m., on The CW)

Date Viewers* A18-49 L+3 L+7
10/22/14 1.54 0.5 (0.8)
10/29/14 1.48 0.5
11/05/14 1.68 0.5 (0.9)
11/12/14 1.75 0.5 (0.9)
11/19/14 1.64 0.6
11/26/14 preempted
12/03/14 1.86 0.6 (1.0)
12/10/14 1.62 0.6
12/17/14 1.40 0.5
12/24/14 preempted
12/31/14 preempted
01/07/15 preempted
01/14/15 preempted
01/21/15 1.48 0.5 (0.9)
01/28/15 1.52 0.5 2.37 (0.8) (0.9)
02/04/15 1.51 0.5
(0.9)
02/11/15 1.36 0.5 2.07 (0.8) (0.9)
02/18/15 1.42 0.5 (0.9)
02/25/15 1.55 0.5 (0.8) (0.8)
03/04/15 1.49 0.5 (0.9)
03/11/15 1.34 0.4 (0.8)
* - in millions
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