Ratings Review: MOM (Season One)

It is kind of hard to truly gauge the success of the freshman comedy MOM. I't ratings have mostly been mediocre, but you can blame both it's lead in and it's lead out programs. Neither have been enough to have any traction themselves, let alone help out another series.

I think MOM has the potential to be a successful, long running comedy, but it needs help. Not unlike HOW I MET YOUR MOTHER's first few seasons. CBS will be doing a revamp of Monday nights and we will see how valuable MOM is to the network, by where it is placed, and surrounded by.

MOM does not appear to have a strong LIVE+7 following as it was rarely in the top 25 shows of each week, nor did CBS ever tout the show in the C3 or L7 ratings. It's few known numbers only add less than 2 million viewers and a about a half a ratings point in the A18-49 ratings.

For the season, MOM averaged 7.03 million viewers and a 1.9 rating in Adults 18-49, for 29 airings, including 7 encore episodes.

MOM (Mondays at 9:30 p.m., on CBS)

Date	Viewers*	A18-49	L+3	L+7
09/23/13	7.99	2.5	9.58 (3.2)
09/30/13	7.01	2.2
10/07/13	6.86	2.1
10/14/13	7.44	2.0
10/21/13	7.28	2.3
10/28/13	6.64	2.1
11/04/13	7.38	2.0
11/11/13	6.96	1.9
11/18/13	6.82	1.9
11/25/13	7.36	2.3		8.91 (2.9)
12/02/13	7.68	2.1
12/09/13	5.53	1.3	(R)
12/16/13	7.44	1.9		9.24 (2.7)
12/23/13	4.82	1.1	(R)
12/30/13	5.35	1.2	(R)
01/06/14	5.18	1.3	8:30 (R)
01/13/14	8.50	2.2
01/20/14	8.27	1.9		9.98 (2.6)
01/27/14	9.58	2.4		11.32 (3.1)
02/03/14	9.11	2.4		10.92
02/10/14	5.71	1.4	(R)
02/17/14	5.07	1.1	(R)
02/24/14	7.25	1.9
03/03/14	8.42	2.0
03/10/14	5.81	1.3	(R)
03/17/14	7.05	1.8
03/24/14	7.35	1.9
03/31/14	7.27	2.2
04/07/14	preempted
04/14/14	6.86	1.9

* - in millions