Ratings Review: THE TASTE (Season Two)

THE TEASTE was noting more than filler programming, from the turn of the New Year to after the Olympic games. It allowed the Thursday night line up to rest original episodes until after the Sochi Games and build a desire for the near three month hiatus for GREY'S ANATOMY, SCANDAL and to a lesser extent, OUAT IN WONDERLAND.


For the short, eight episode winter season, THE TASTE averaged 3.7 million viewers and a 1.1 rating in Adults 18-49. I am not sure if this reality series will return to ABC, with a summer run the only possibility, but based on it's two performances, ABC could do just as well with just about any other program.

THE TASTE (Thursdays at 8 p.m., on ABC)

Date	Viewers*	A18-49	L+3	L+7
01/02/14	4.75	1.3		5.22 (1.4)
01/09/14	4.47	1.3
01/16/14	3.27	0.9
01/23/14	4.02	1.1
01/30/14	3.63	1.1
02/06/14	3.17	1.0
02/13/14	3.05	0.9
02/20/14	3.20	0.9

* - in millions