Ratings Review: THE WALKING DEAD (Spring 2013)

THE WALKING DEAD has become the #1 program, in all of television in the A18-49 ratings. It regularly draws a high five/low six rating in the demographic. It topped THE BIG BANG THEORY in most weeks in this important advertising measurement. for this spring half of the season, the series averaged a whopping 5.8 rating in the demo.

THE WALKING DEAD is also a big hitter in total viewers. For the 8 episodes it average 11.4 million viewers. It is usually the most watched regular program on Sunday nights. Only THE BIBLE gave it competition n the viewership ratings.

THE WALKING DEAD should be around for a long time, but the question could be "On what network?" I have heard reports that the parent company of AMC may shift the series to one of its lesser networks as a bargaining chip when negotiation subscription rated and renewals with the cable and satellite companies. Hopefully your TV provider will carry IFC or the Sundance Channel.

THE WALKING DEAD (Sundays at 9:00 p.m., on AMC)

Date	Viewers*	A18-49	+/-
02/10/13	12.26	6.1		Spring Premiere
02/17/13	11.05	5.6	-10%
02/24/13	11.01	5.7	0%
03/03/13	11.30	5.7	3%
03/10/13	11.46	5.7	1%
03/17/13	10.84	5.5	-5%
03/24/13	10.99	5.4	1%
03/31/13	12.42	6.4	13%	Season Finale

* - in millions