Ratings Review: THE TASTE

THE TASTE initially looked to be a decent winter filler when it premiered with close to 6 million viewers and a 2.0 demo rating, but once viewers got a TASTE... It turned sour.

The series averaged 4.5 million viewers and a not so robust 1.6 demo rating.

The final two episodes may have sealed its fate. Dropping well below four million viewers and a 1.2 demo rating. I doubt we will ever see a second season of THE TASTE, but I also would not be surprised if ABC took another chance on it with a summer run.

THE TASTE (Tuesdays on ABC)

Date	Viewers*	A18-49	+/-
01/22/13	5.82	2.1		2hr Premiere
01/29/13	4.80	1.6	-18%	1hr @ 8pm
02/05/13	5.34	1.8	+11%	1hr @ 8pm
02/12/13	4.58	1.5	-14%	1hr @ 8pm
02/19/13	4.76	1.6	+4%	1hr @ 8pm
02/26/13	4.11	1.4	-14%	1hr @ 9 p.m.
03/05/13	3.19	1.2	-22%	1hr @ 9 p.m.
03/12/13	3.45	1.2	+8%	1hr @ 9 p.m.

* - in millions