Ratings Review: GUYS WITH KIDS

GUYS WITH KIDS had a fairly promising start. It never set the world on fire, but being on NBC, expectations were low to begin with.

Through the first month of episodes, it looked to be doing no worse than the veteran comedies on Thursdays. 3.5 to 4.5 million viewers and a mid-one in the A18-49 ratings.

After a short holiday, the comedy kicked of the new year on January 2nd, and did rather nicely. It posted it's best numbers since October. This was helped by the season premiere of WHITNEY. but that euphoria of rising ratings quickly disipated. By February ratings had dropped further and was a struggle to get 3 million viewers and a 1.0 demo rating.

After its 19 episode run, GUYS WITH KIDS quietly aired its season finale at the end of February. It is unlikely that the sitcom would get a second season, but with NBC, you never know. The whole network is a mess and the comedy could't find any traction to grow.

GUYS WITH KIDS (Wednesdays at 8:30 p.m., on NBC)

Date	Viewers*	A18-49	+/-
09/12/12	6.250	2.2		Premiere
09/26/12	4.840	1.6	-23%
10/03/12	4.760	1.6	-2%
10/10/12	4.190	1.4	-12%
10/17/12	4.410	1.4	5%
10/24/12	3.840	1.4	-13%
10/31/12	3.620	1.3	-6%
11/07/12	Preempted
11/14/12	3.910	1.3
11/21/12	3.470	1.1	-11%
11/28/12	Preempted
12/05/12	3.593	1.4
12/12/12	2.730	1.0	-24%
12/19/12	Preempted
12/26/12	2.880	0.9		R
01/02/13	4.390	1.7	52%
01/09/13	3.980	1.3	-9%
01/16/13	2.260	0.8	-43%	R
01/23/13	2.16	0.7	-4%
01/30/13	2.93	1.1	36%
02/06/13	3.20	1.2	9%
02/13/13	2.85	1.0	-11%
02/20/13	2.83	1.0	-1%
02/27/13	3.03	1.1	7%	Finale

* - in millions