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Preliminary Ratings: Thursday 08/03/2017

The NFL played its first game since the Super Bowl, in February, and 7.8 million viewers were hungry enough to watch third and fourth string players face off in Canton, Ohio. The game did decent demographic ratings, in the mid-ones, in the A18-34 age group and mid-twos in the A18-49 group. We can compare ratings to last year, as no game was played due to poor field conditions (mid-field logo paint issues). But, in 2015, the game drew 10.2 million viewers and posted a 3.6 demo rating.

CBS takes second place, behind another solid outing from BIG BROTHER. But, the lead out, ZOO, must be pulled, or at the very least, not renewed. The drama drops 75% of its demographic audiences and nearly 60% in total viewership, is beyond horrible.

FOX edges ABC, especially in the younger demographics, and The CW matches ABC in the A18-34 demo.

Preliminary L+SD Network Averages:

Total viewers A18-34 A18-49 A25-54
ABC 2.40 million 0.3 0.6 0.8
CBS 4.80 million 0.7 1.1 1.4
CW 1.50 million 0.3 0.4 0.5
FOX 2.50 million 0.5 0.7 0.9
NBC 7.80 million 1.6 2.3 2.8

Time Net Program P2* A18-34 A18-49 A25-54
8:00 ABC Boy Band  2.40 0.4 0.5 0.7
9:00 ABC Battle/Network Stars  2.50 0.3 0.6 0.8
10:00 ABC The Gong Show  2.30 0.3 0.6 0.8
8:00 CBS The Big Bang Theory [R] 6.20 0.6 1.0 1.5
8:30 CBS Kevin Can Wait [R] 4.70 0.5 0.9 1.3
9:00 CBS Big Brother 6.30 1.3 1.9 2.3
10:00 CBS Zoo  2.70 0.3 0.5 0.6
8:00 CW Penn & Teller: Fool Us  1.60 0.3 0.4 0.5
9:00 CW Hooten & The Lady  1.30 0.3 0.4 0.4
8:00 FOX Beat Shazam  2.70 0.5 0.8 1.0
9:00 FOX Love Connection  2.20 0.4 0.6 0.7
8:00 NBC NFL Hall Of Fame Game 7.80 1.6 2.3 2.8
* - viewers in millions

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