2016 Commercial Cost Survey: FOX

Ad Age has released its 2016 Commercial Cost Survey, showing the per average price for advertisers on a 30 second spot for each regular TV series. FOX boosts the most expensive scripted series on NETWORK TV, as EMPIRE commands $437,100 per 30 second commercial. It ranks 4th overall, behind three NFL programs. But, the series is down 12% from the prices it brought in last season. The EMPIRE lead in, LETHAL WEAPON, is the second most expensive program on the network, getting over $172k per spot. Not sure if that is justified or not, but FOX is asking for it.

On the bottom end, The Friday night programs occupy three of the four lowest spots, with new drama, THE EXORCIST getting just over $52,000 per spot. Things will improve when SLEEPY HOLLOW takes over the 9 PM slot, but only by $7,000.

Net	Program	Day/Time	Commecial Price
FOX	The Excorcist	Friday @ 9 p.m.	$52,176
FOX	Sleepy Hollow	Friday @ 9 p.m.	$65,282
FOX	Bob's Burgers	Sunday @ 7:30 p.m.	$65,903
FOX	Hell's Kitchen	Friday @ 8 p.m.	$78,566
FOX	Rosewood	Thursday @ 8 p.m.	$83,430
FOX	Pitch	Thursday @ 9 p.m.	$93,554
FOX	The Last Man on Earth	Sunday @ 9:30 p.m.	$94,293
FOX	Brooklyn Nine-Nine	Tuesday @ 8 p.m.	$100,822
FOX	Scream Queens	Tuesday @ 9 p.m.	$122,219
FOX	Lucifer	Monday @ 9 p.m.	$126,798
FOX	Gotham	Monday @ 8 p.m.	$130,674
FOX	Family Guy	Sunday @ 9 p.m.	$132,467
FOX	New Girl	Tuesday @ 8 p.m./	$135,100
FOX	Son of Zorn	Sunday @ 8:30 p.m.	$140,987
FOX	The Simpsons	Sunday @ 8 p.m.	$161,633
FOX	Lethal Weapon	Wednesday @ 8 p.m.	$172,429
FOX	Empire	Wednesday @ 9 p.m.	$437,100