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2016 Commercial Cost Survey: FOX

Ad Age has released its 2016 Commercial Cost Survey, showing the per average price for advertisers on a 30 second spot for each regular TV series. FOX boosts the most expensive scripted series on NETWORK TV, as EMPIRE commands $437,100 per 30 second commercial. It ranks 4th overall, behind three NFL programs. But, the series is down 12% from the prices it brought in last season. The EMPIRE lead in, LETHAL WEAPON, is the second most expensive program on the network, getting over $172k per spot. Not sure if that is justified or not, but FOX is asking for it.

On the bottom end, The Friday night programs occupy three of the four lowest spots, with new drama, THE EXORCIST getting just over $52,000 per spot. Things will improve when SLEEPY HOLLOW takes over the 9 PM slot, but only by $7,000.

Net Program Day/Time Commecial Price
FOX The Excorcist Friday @ 9 p.m. $52,176
FOX Sleepy Hollow Friday @ 9 p.m. $65,282
FOX Bob's Burgers Sunday @ 7:30 p.m. $65,903
FOX Hell's Kitchen Friday @ 8 p.m. $78,566
FOX Rosewood Thursday @ 8 p.m. $83,430
FOX Pitch Thursday @ 9 p.m. $93,554
FOX The Last Man on Earth Sunday @ 9:30 p.m. $94,293
FOX Brooklyn Nine-Nine Tuesday @ 8 p.m. $100,822
FOX Scream Queens Tuesday @ 9 p.m. $122,219
FOX Lucifer Monday @ 9 p.m. $126,798
FOX Gotham Monday @ 8 p.m. $130,674
FOX Family Guy Sunday @ 9 p.m. $132,467
FOX New Girl Tuesday @ 8 p.m./ $135,100
FOX Son of Zorn Sunday @ 8:30 p.m. $140,987
FOX The Simpsons Sunday @ 8 p.m. $161,633
FOX Lethal Weapon Wednesday @ 8 p.m. $172,429
FOX Empire Wednesday @ 9 p.m. $437,100

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