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2016 Commercial Cost Survey: CBS

Ad Age has released its 2016 Commercial Cost Survey, showing the per average price for advertisers on a 30 second spot for each regular TV series. CBS has two programs in the top 10, both getting over a quarter million dollars per spot. THE BIG BANG THEORY (#5) averages over $289,000 and THURSDAY NIGHT FOOTBALL (#2) commands just under $523,000. New comedy, KEVIN CAN WAIT, is getting $160,635 per spot, right out of the gate.

On the low end, and not including Saturday night's, new Friday night action drama, MACGYVER, is starting out at a little over $72,000 per spot. That is just under the other two Friday night Dramas, BLUE BLOODS and HAWAII FIVE-O.

Net Program Day/Time Commecial Price
CBS Crimetime Saturday Saturday @ 8 p.m./ $24,546
CBS 48 Hours Saturday @ 10 p.m. $31,038
CBS MacGyver Friday @ 8 p.m. $72,310
CBS Blue Bloods Friday @ 10 p.m. $74,368
CBS Hawaii Five-0 Friday @ 9 p.m. $76,520
CBS Elementary Sunday @ 10 p.m. $78,346
CBS Pure Genius Thursday @ 10 p.m. $87,584
CBS NCIS: New Orleans Tuesday @ 10 p.m. $97,033
CBS Madam Secretary Sunday @ 9 p.m. $101,778
CBS Code Black Wednesday @ 10 p.m. $103,300
CBS NCIS: Los Angeles Sunday @ 8 p.m. $108,145
CBS The Odd Couple Monday @ 9:30 p.m. $108,438
CBS Scorpion Monday @ 10 p.m. $109,988
CBS 60 Minutes Sunday @ 7 p.m. $115,630
CBS Mom Thursday @ 9 p.m. $121,116
CBS Man With A Plan Monday @ 8:30 p.m. $126,490
CBS Criminal Minds Wednesday @ 9 p.m. $127,179
CBS Survivor Wednesday @ 8 p.m. $128,723
CBS Bull Tuesday @ 9 p.m. $136,102
CBS 2 Broke Girls Monday @ 9 p.m. $138,203
CBS Life in Pieces Thursday @ 9:30 p.m. $140,946
CBS The Great Indoors Thursday @ 8:30 p.m. $144,312
CBS NCIS Tuesday @ 8 p.m. $152,942
CBS Kevin Can Wait Monday @ 8 p.m./8:30 p.m. $160,635
CBS The Big Bang Theory Mon/Thu @ 8 p.m $289,136
CBS NFL Thursday Night Football Thursday @ 8 p.m. $522,910

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