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Final Broadcast Ratings: August 17, 2016

The Olympic ratings for night #12 was a bit "soft" as NBC only drew 20.7 million viewers and a 5.8 rating in Adults 18-49. That is a drop of 3.4 million viewers and 1.1 ratings points from the A18-49 demographic, from the previous night. Week-to-week, the losses are 5.8 million viewers and nearly two full points in the A18-49 demo and 2.1 points in the A25-54 demo. Compared to the London games, viewership is down 8.4 million viewers and the A18-49 demo is off by 3.4 ratings points.

The CW debuted MY LAST DAYS, a fell-good reality event series on six people with terminal illness. Just 500,000 viewers tuned into the first episode. it lost 67% of its total lead in audience, including 50% drop in the A25-54 demo.

CBS was the only other network with original programming. BIG BROTHER, at 8 PM, stayed solid with near season average numbers, while AMERICAN GOTHIC continues to shed viewer, no matter the competition or lead in.

Final L+SD Network Averages:

Total viewers A18-34 A18-49 A25-54
ABC 1.90 million 0.3 0.5 0.7
CBS 3.80 million 0.6 0.9 1.2
CW 1.00 million 0.2 0.3 0.3
FOX 2.00 million 0.5 0.7 0.8
NBC 20.70 million 4.1 5.8 7.3

Time Net Program P2* A18-34 A18-49 A25-54
8:00 ABC The Real O'Neals [R] 2.37 0.3 0.5 0.7
8:30 ABC The Real O'Neals [R] 1.89 0.3 0.5 0.7
9:00 ABC The Real O'Neals [R] 1.89 0.3 0.5 0.7
9:30 ABC The Real O'Neals [R] 1.76 0.3 0.5 0.7
10:00 ABC Modern Family [R] 2.02 0.4 0.6 0.8
10:30 ABC Black-ish [R] 1.92 0.4 0.6 0.7
8:00 CBS Big Brother 5.91 1.2 1.8 2.2
9:00 CBS Criminal Minds [R] 2.96 0.3 0.6 0.8
10:00 CBS American Gothic 2.37 0.2 0.4 0.6
8:00 CW Penn & Teller: Fool Us 1.47 0.2 0.3 0.4
9:00 CW My Last Days (SP) 0.52 0.1 0.2 0.2
8:00 FOX Masterchef [R] 2.07 0.5 0.7 0.8
9:00 FOX Masterchef [R] 1.79 0.5 0.6 0.7
8:00 NBC Summer Olympics: Night 12 20.68 4.1 5.8 7.3
* - viewers in millions

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