Over 50 Isn't Worth Your Advertising Dollars? That Notion Is So Old, Nielsen Says
I found a great article on the TV Week website. It establishes what I have thought all these years. Just because you are over 49, does not mean you are not valuable to advertise to.
Today's over 50 crowd is different than the previous "Depression Era" generation. They know technology, embracing it, have more money and spend it.
Hear is the link to the article titled "The Value of Baby Boomers", By Brian Steinberg of Advertising Age.
Today's over 50 crowd is different than the previous "Depression Era" generation. They know technology, embracing it, have more money and spend it.
Hear is the link to the article titled "The Value of Baby Boomers", By Brian Steinberg of Advertising Age.
Any chance that you'll be posting more ratings archives soon? I really really enjoy reading them and would love to see it continue as far as you have (till like 2000 right?)
ReplyDeleteYes. things have calmed down a little, so I can get back to scanning and posting the archives.
ReplyDelete